Sensory Marketing: The Effect of Tactile Cue on Product Packaging towards Perceived Novelty and Perceived Likeability
| Main Authors: | Rifqiya, Afwan, Nasution, Reza Ashari |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Journal of Business and Management
, 2016
|
| Online Access: |
http://journal.sbm.itb.ac.id/index.php/jbm/article/view/1980 http://journal.sbm.itb.ac.id/index.php/jbm/article/view/1980/1055 |
Internet
http://journal.sbm.itb.ac.id/index.php/jbm/article/view/1980http://journal.sbm.itb.ac.id/index.php/jbm/article/view/1980/1055
Lokasi
| Koleksi | Journal of Business and Management |
|---|---|
| Gedung | Perpustakaan Institut Teknologi Bandung |
| Institusi | Institut Teknologi Bandung |
| Kota | KOTA BANDUNG |
| Provinsi | JAWA BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |