THE EFFECT OF MENU DESIGN ON CUSTOMER PURCHASE INTENTION: A CASE STUDY OF ‘WAROENG MAS KEMAL’ RESTAURANT

Main Authors: Fikri, Mas Kemal Rausyan; Owner of Waroeng Mas Kemal, Ramadhan, Ahmad Seiichi; Faculty of School of Management, BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Bina Nusantara University , 2011
Subjects:
Online Access: http://journal.binus.ac.id/index.php/JBSE/article/view/207
http://journal.binus.ac.id/index.php/JBSE/article/view/207/203

Internet

http://journal.binus.ac.id/index.php/JBSE/article/view/207
http://journal.binus.ac.id/index.php/JBSE/article/view/207/203

Lokasi

Koleksi Journal of Business Strategy and Execution
Gedung Binus University Library and Knowledge Center
Institusi Universitas Bina Nusantara
Kota JAKARTA BARAT
Provinsi DKI JAKARTA
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