THE EFFECT OF MENU DESIGN ON CUSTOMER PURCHASE INTENTION: A CASE STUDY OF ‘WAROENG MAS KEMAL’ RESTAURANT
Main Authors: | Fikri, Mas Kemal Rausyan; Owner of Waroeng Mas Kemal, Ramadhan, Ahmad Seiichi; Faculty of School of Management, BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 |
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Format: | Article info application/pdf eJournal |
Bahasa: | eng |
Terbitan: |
Bina Nusantara University
, 2011
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Subjects: | |
Online Access: |
http://journal.binus.ac.id/index.php/JBSE/article/view/207 http://journal.binus.ac.id/index.php/JBSE/article/view/207/203 |
Internet
http://journal.binus.ac.id/index.php/JBSE/article/view/207http://journal.binus.ac.id/index.php/JBSE/article/view/207/203
Lokasi
Koleksi | Journal of Business Strategy and Execution |
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Gedung | Binus University Library and Knowledge Center |
Institusi | Universitas Bina Nusantara |
Kota | JAKARTA BARAT |
Provinsi | DKI JAKARTA |
Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |