PENGARUH BRAND AMBASSADOR DAN EVENT SPONSORSHIP TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING ( Studi Kasus Produk Smartphone Vivo pada Mahasiswa Universitas Sultan Ageng Tirtayasa )
| Main Authors: | Larasari, Ernie, Lutfi, Lutfi, Mumtazah, Liza |
|---|---|
| Format: | Article info application/pdf Journal |
| Bahasa: | eng |
| Terbitan: |
Faculty of Economics and Business - Universitas Sultan Ageng Tirtayasa
, 2018
|
| Subjects: | |
| Online Access: |
http://jurnal.untirta.ac.id/index.php/jsm/article/view/4234 http://jurnal.untirta.ac.id/index.php/jsm/article/view/4234/2992 |
Internet
http://jurnal.untirta.ac.id/index.php/jsm/article/view/4234http://jurnal.untirta.ac.id/index.php/jsm/article/view/4234/2992
Lokasi
| Koleksi | SAINS: Jurnal Manajemen dan Bisnis |
|---|---|
| Gedung | Faculty of Economics and Business |
| Institusi | Universitas Sultan Ageng Tirtayasa |
| Kota | Serang |
| Provinsi | BANTEN |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |