THE EFFECT OF SHOPPING LIFESTYLE, HEDONIC SHOPPING MOTIVATION, AND SALES PROMOTION ON IMPULSE BUYING BEHAVIOR IN E-COMMERCE (CASE STUDY OF BERRYBENKA CONSUMER)
| Main Authors: | Sari, Nia Yusnia, Hermawati, Sri |
|---|---|
| Format: | Article info application/msword eJournal |
| Bahasa: | eng |
| Terbitan: |
Universitas Gunadarma
, 2020
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| Subjects: | |
| Online Access: |
https://ejournal.gunadarma.ac.id/index.php/ekbis/article/view/2343 https://ejournal.gunadarma.ac.id/index.php/ekbis/article/view/2343/1961 |
Internet
https://ejournal.gunadarma.ac.id/index.php/ekbis/article/view/2343https://ejournal.gunadarma.ac.id/index.php/ekbis/article/view/2343/1961
Lokasi
| Koleksi | Jurnal Ilmiah Ekonomi Bisnis |
|---|---|
| Gedung | Perpustakaan Universitas Gunadarma |
| Institusi | Universitas Gunadarma |
| Kota | KOTA DEPOK |
| Provinsi | JAWA BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |