How to Polish Customer Experience in Your Business
| Main Author: | Embed International Pty Ltd |
|---|---|
| Format: | Article |
| Bahasa: | eng |
| Terbitan: |
, 2020
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| Online Access: |
https://zenodo.org/record/4044331 |
Daftar Isi:
- How good is your current customer experience strategy? If you have been in the market for long, you probably already have a good one. However, there are always little things that can be improved, and plenty of good reasons to do so. Here are some steps you can try in order to polish your customer experience strategy. These work for all sorts of enterprises, from clothing stores to family entertainment businesses. 1 - Polish your design. Customers may not notice the great design, but they notice when it’s missing. Everything from your company’s social media presence to the layout of your store should be designed with the customer journey in mind. The goal is to make said journey as smooth as possible. 2 - Change loyalty rewards. Offering new rewards to old customers can be a pleasant surprise that leaves a lasting positive impression. 3 - Research your customers. Know what your customers like, dislike, and what does not matter for them. The latter might be the most valuable of the three, as it allows you to stop wasting time on potentially irrelevant factors. 4 - Study your competition. If you want to come on top when customers compare you to them, then knowing your completion is key. Be inspired by the competition’s strengths and learn from their weaknesses. 5 - Give customers self-help options. Technology can be a draw of its own. A strong POS system for an indoor playground or a very good sales kiosk can both motivate customers to spend more money with you just to play around with the technology. If you still haven’t implemented a strong point of sale solution, you should get started right away.