Advertising and promotion an integrated marketing communications perspective
9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best...
| Main Author: | BELCH, George E. (-) |
|---|---|
| Other Authors: | BELCH, Michael A. (-) |
| Format: | |
| Bahasa: | eng |
| Terbitan: |
New York :
McGraw-Hill Irwin
, 2012
|
| Edition: | 9th ed |
| Subjects: | |
| Online Access: |
https://koleksiperpus.jakarta.go.id/dispusip/opac/detail-opac?id=76384 |
Internet
https://koleksiperpus.jakarta.go.id/dispusip/opac/detail-opac?id=76384Lokasi
| Koleksi | Perpustakaan Jakarta |
|---|---|
| Gedung | Perpustakaan Jakarta |
| Institusi | Dinas Perpustakaan dan Kearsipan Provinsi DKI Jakarta |
| Kota | JAKARTA PUSAT |
| Provinsi | DKI JAKARTA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |