Lihat Juga

• Pengaruh perluasan merek terhadap minat konsumen : studi pada pepsodent mouthwash = The influence of brand extension toward purchase intention : study on pepsodent mouthwash
  oleh: Suci Rahmadhany, author
  Terbitan: (2011)
• Analisis pengaruh dimensi daya tarik fisik sumber kredibilitas dan kongruensi merek selebriti pendukung terhadap sikap dan niat beli konsumen studi kasus Yamaha Indonesia Motor manufacturing = Analysis of dimensions effect of physical attractiveness credibility source and brand congruency on consumers attitude and purchase intention case study yamaha Indonesia Motor Manufacturing / Fazrry
  oleh: Fazrry, author
  Terbitan: (2015)
• Analisis pengaruh kredibilitas endorser terhadap sikap konsumen pada iklan, merek dan minat pembelian : studi kasus: Agnes Monica dalam iklan simPATI = Endorser credibility effects on consumer's attitudes toward advertisement brand attitude and purchase intention : case study: Agnes Monica on simPATI advertisement
  Terbitan: (2013)
• Pengaruh kreativitas iklan, Need for Uniqueness & Need for Cognition terhadap sikap dan minat membeli konsumen = The effect of advertisement creativity, need for uniqueness and need for cognition, toward attitude toward the ad attitude toward the brand and purchase intention
  oleh: Fadli Rezasyah Alam, author, et al.
  Terbitan: (2011)
• Analisis pengaruh citra toko dan kualitas pelayanan terhadap niat beli pada produk private label brand studi kasus pada lotte mart retail = Analysis effect of store image and service quality in terms of purchase intention for private label brand products case studies lotte mart retail
  Terbitan: (2013)