Tjiptono, F. (2012). Pemasaran strategik: Mengupas pemasaran strategik, branding strategy, customer satisfaction, strategi kompetitif, hingga e-marketing. Andi.
Chicago Style CitationTjiptono, Fandy. Pemasaran Strategik: Mengupas Pemasaran Strategik, Branding Strategy, Customer Satisfaction, Strategi Kompetitif, Hingga E-marketing. Andi, 2012.
MLA CitationTjiptono, Fandy. Pemasaran Strategik: Mengupas Pemasaran Strategik, Branding Strategy, Customer Satisfaction, Strategi Kompetitif, Hingga E-marketing. Andi, 2012.
Warning: These citations may not always be 100% accurate.