Kim, W. C. (2015). Blue Ocean Strategy: How to Create Uncontested Market Space and Make The Competition Irrelevant. Harvard Business Review Press.
Chicago Style CitationKim, W. Chan. Blue Ocean Strategy: How to Create Uncontested Market Space and Make The Competition Irrelevant. Harvard Business Review Press, 2015.
MLA CitationKim, W. Chan. Blue Ocean Strategy: How to Create Uncontested Market Space and Make The Competition Irrelevant. Harvard Business Review Press, 2015.
Warning: These citations may not always be 100% accurate.