APA Citation

Keegan, W. J. (2005). Global Marketing Fourth Edition. Pearson Prentice Hall.

Chicago Style Citation

Keegan, Warren J. Global Marketing Fourth Edition. Pearson Prentice Hall, 2005.

MLA Citation

Keegan, Warren J. Global Marketing Fourth Edition. Pearson Prentice Hall, 2005.

Warning: These citations may not always be 100% accurate.