Aplikasi Pendekatan-Pendekatan Persuasif Pada Riset Komunikasi Pemasaran: Iklan Melibatkan Penciptaan dan Penerimaan Pesan Komunikasi Persuasif Mengubah Perilaku Pembelian

Main Author: Putri, Primadhany Kartana
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Department of Communication, FTIK, Universitas Semarang , 2016
Subjects:
Online Access: http://journals.usm.ac.id/index.php/the-messenger/article/view/313
http://journals.usm.ac.id/index.php/the-messenger/article/view/313/211
ctrlnum article-313
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="id-ID">Aplikasi Pendekatan-Pendekatan Persuasif Pada Riset Komunikasi Pemasaran: Iklan Melibatkan Penciptaan dan Penerimaan Pesan Komunikasi Persuasif Mengubah Perilaku Pembelian</title><creator>Putri, Primadhany Kartana</creator><subject lang="id-ID">Integrated Marketing Communication</subject><subject lang="id-ID">Teori persuasif; Advertising; Komunikasi Persuasif</subject><description lang="id-ID">The study explain how to describe and apply Persuasion Theories&#xA0; in Advertising is typically define as human communication that is designed to influence others by modifying their beliefs, values, or attitude. Many theories of persuasif communication&#xA0; are concerned with shift in attitude is a relatively enduring predisposition to respond favorably or unfavorably&#xA0; toward something. The reseacher presents and compares the three theories of persuasion, the Elaboration Likehood Model (ELM), Cognitive Dissonance and Attribution that explore aspects of persuasive communication which are presented or examined in several previous studies. Although protayed as theories of persuasion, each of these point of viewpoints can be appiled to a wide variety communication messages delivered by marketers to influence and change consumer attitudes.The relevance theories bridges communication and cognition and, as such, provides a solid foundation for further research on persuasion, marketing communication, and many other aspects that influence consumer behavior.</description><publisher lang="en-US">Department of Communication, FTIK, Universitas Semarang</publisher><contributor lang="id-ID"/><date>2016-01-01</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>Other:</type><type>File:application/pdf</type><identifier>http://journals.usm.ac.id/index.php/the-messenger/article/view/313</identifier><identifier>10.26623/the messenger.v8i1.313</identifier><source lang="en-US">Jurnal The Messenger; Vol 8, No 1 (2016): January-June; 1-16</source><source>2527-2810</source><source>2086-1559</source><language>eng</language><relation>http://journals.usm.ac.id/index.php/the-messenger/article/view/313/211</relation><coverage lang="id-ID"/><coverage lang="id-ID"/><coverage lang="id-ID"/><rights lang="en-US">Copyright (c) 2016 Jurnal The Messenger</rights><rights lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</rights><recordID>article-313</recordID></dc>
language eng
format Journal:Article
Journal
Other:info:eu-repo/semantics/publishedVersion
Other
Other:
File:application/pdf
File
Journal:eJournal
author Putri, Primadhany Kartana
title Aplikasi Pendekatan-Pendekatan Persuasif Pada Riset Komunikasi Pemasaran: Iklan Melibatkan Penciptaan dan Penerimaan Pesan Komunikasi Persuasif Mengubah Perilaku Pembelian
publisher Department of Communication, FTIK, Universitas Semarang
publishDate 2016
topic Integrated Marketing Communication
Teori persuasif
Advertising
Komunikasi Persuasif
url http://journals.usm.ac.id/index.php/the-messenger/article/view/313
http://journals.usm.ac.id/index.php/the-messenger/article/view/313/211
contents The study explain how to describe and apply Persuasion Theories in Advertising is typically define as human communication that is designed to influence others by modifying their beliefs, values, or attitude. Many theories of persuasif communication are concerned with shift in attitude is a relatively enduring predisposition to respond favorably or unfavorably toward something. The reseacher presents and compares the three theories of persuasion, the Elaboration Likehood Model (ELM), Cognitive Dissonance and Attribution that explore aspects of persuasive communication which are presented or examined in several previous studies. Although protayed as theories of persuasion, each of these point of viewpoints can be appiled to a wide variety communication messages delivered by marketers to influence and change consumer attitudes.The relevance theories bridges communication and cognition and, as such, provides a solid foundation for further research on persuasion, marketing communication, and many other aspects that influence consumer behavior.
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