Aplikasi Pendekatan-Pendekatan Persuasif Pada Riset Komunikasi Pemasaran: Iklan Melibatkan Penciptaan dan Penerimaan Pesan Komunikasi Persuasif Mengubah Perilaku Pembelian
Main Author: | Putri, Primadhany Kartana |
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Format: | Article info application/pdf eJournal |
Bahasa: | eng |
Terbitan: |
Department of Communication, FTIK, Universitas Semarang
, 2016
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Subjects: | |
Online Access: |
http://journals.usm.ac.id/index.php/the-messenger/article/view/313 http://journals.usm.ac.id/index.php/the-messenger/article/view/313/211 |
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article-313 |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="id-ID">Aplikasi Pendekatan-Pendekatan Persuasif Pada Riset Komunikasi Pemasaran: Iklan Melibatkan Penciptaan dan Penerimaan Pesan Komunikasi Persuasif Mengubah Perilaku Pembelian</title><creator>Putri, Primadhany Kartana</creator><subject lang="id-ID">Integrated Marketing Communication</subject><subject lang="id-ID">Teori persuasif; Advertising; Komunikasi Persuasif</subject><description lang="id-ID">The study explain how to describe and apply Persuasion Theories  in Advertising is typically define as human communication that is designed to influence others by modifying their beliefs, values, or attitude. Many theories of persuasif communication  are concerned with shift in attitude is a relatively enduring predisposition to respond favorably or unfavorably  toward something. The reseacher presents and compares the three theories of persuasion, the Elaboration Likehood Model (ELM), Cognitive Dissonance and Attribution that explore aspects of persuasive communication which are presented or examined in several previous studies. Although protayed as theories of persuasion, each of these point of viewpoints can be appiled to a wide variety communication messages delivered by marketers to influence and change consumer attitudes.The relevance theories bridges communication and cognition and, as such, provides a solid foundation for further research on persuasion, marketing communication, and many other aspects that influence consumer behavior.</description><publisher lang="en-US">Department of Communication, FTIK, Universitas Semarang</publisher><contributor lang="id-ID"/><date>2016-01-01</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>Other:</type><type>File:application/pdf</type><identifier>http://journals.usm.ac.id/index.php/the-messenger/article/view/313</identifier><identifier>10.26623/the messenger.v8i1.313</identifier><source lang="en-US">Jurnal The Messenger; Vol 8, No 1 (2016): January-June; 1-16</source><source>2527-2810</source><source>2086-1559</source><language>eng</language><relation>http://journals.usm.ac.id/index.php/the-messenger/article/view/313/211</relation><coverage lang="id-ID"/><coverage lang="id-ID"/><coverage lang="id-ID"/><rights lang="en-US">Copyright (c) 2016 Jurnal The Messenger</rights><rights lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</rights><recordID>article-313</recordID></dc>
|
language |
eng |
format |
Journal:Article Journal Other:info:eu-repo/semantics/publishedVersion Other Other: File:application/pdf File Journal:eJournal |
author |
Putri, Primadhany Kartana |
title |
Aplikasi Pendekatan-Pendekatan Persuasif Pada Riset Komunikasi Pemasaran: Iklan Melibatkan Penciptaan dan Penerimaan Pesan Komunikasi Persuasif Mengubah Perilaku Pembelian |
publisher |
Department of Communication, FTIK, Universitas Semarang |
publishDate |
2016 |
topic |
Integrated Marketing Communication Teori persuasif Advertising Komunikasi Persuasif |
url |
http://journals.usm.ac.id/index.php/the-messenger/article/view/313 http://journals.usm.ac.id/index.php/the-messenger/article/view/313/211 |
contents |
The study explain how to describe and apply Persuasion Theories in Advertising is typically define as human communication that is designed to influence others by modifying their beliefs, values, or attitude. Many theories of persuasif communication are concerned with shift in attitude is a relatively enduring predisposition to respond favorably or unfavorably toward something. The reseacher presents and compares the three theories of persuasion, the Elaboration Likehood Model (ELM), Cognitive Dissonance and Attribution that explore aspects of persuasive communication which are presented or examined in several previous studies. Although protayed as theories of persuasion, each of these point of viewpoints can be appiled to a wide variety communication messages delivered by marketers to influence and change consumer attitudes.The relevance theories bridges communication and cognition and, as such, provides a solid foundation for further research on persuasion, marketing communication, and many other aspects that influence consumer behavior. |
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Universitas Semarang |
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Perpustakaan Universitas Semarang |
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SEMARANG |
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JAWA TENGAH |
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