Determinants of Brand Equity of Services: A Verification Approach in the Banking Industry in Malaysia
Main Authors: | Norjaya Mohd. Yasin; School of Business Management, Faculty of Economics and Business, Universiti Kebangsaan Malaysia, Norzalita Abd. Aziz; School of Business Management, Faculty of Economics and Business, Universiti Kebangsaan Malaysia |
---|---|
Format: | Article application/pdf eJournal |
Bahasa: | eng |
Terbitan: |
Management Research Center, Department of Management, Faculty of Economics and Business, U
, 2013
|
Online Access: |
http://journal.ui.ac.id/index.php/amj/article/view/1998 |
Internet
http://journal.ui.ac.id/index.php/amj/article/view/1998Lokasi
Koleksi | Asean Marketing Journal |
---|---|
Gedung | Perpustakaan Universitas Indonesia |
Institusi | Universitas Indonesia |
Kota | KOTA DEPOK |
Provinsi | JAWA BARAT |
Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |