Determinants of Brand Equity of Services: A Verification Approach in the Banking Industry in Malaysia

Main Authors: Norjaya Mohd. Yasin; School of Business Management, Faculty of Economics and Business, Universiti Kebangsaan Malaysia, Norzalita Abd. Aziz; School of Business Management, Faculty of Economics and Business, Universiti Kebangsaan Malaysia
Format: Article application/pdf eJournal
Bahasa: eng
Terbitan: Management Research Center, Department of Management, Faculty of Economics and Business, U , 2013
Online Access: http://journal.ui.ac.id/index.php/amj/article/view/1998

Internet

http://journal.ui.ac.id/index.php/amj/article/view/1998

Lokasi

Koleksi Asean Marketing Journal
Gedung Perpustakaan Universitas Indonesia
Institusi Universitas Indonesia
Kota KOTA DEPOK
Provinsi JAWA BARAT
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