Effect of Customer Value and Experiential Marketing to Customer Loyalty with Customer Satisfaction as Intervening Variable (Case Study on Gojek Makassar Consumers)
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oleh
Abadi, Rahmat Riwayat; Faculty of Economic and Business, Hasanuddin University, Indonesia
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Nursyamsi, Idayanti; Faculty of Economic and Business, Hasanuddin University, Indonesia
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Syamsuddin, Andi Reni; Faculty of Economic and Business, Hasanuddin University, Indonesia
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Terbitan |
: School of Business and Management Institut Teknologi Bandung, 2020 |
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Institut Teknologi Bandung |
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