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KEPUTUSAN PEMBELIAN ONLINE MELALUI APLIKASI SHOPEE DI SURAKARTA DITINJAU DARI KUALITAS LAYANAN, ONLINE CUSTOMER REVIEW DAN KEPERCAYAAN

Main Authors: Pratama, Yoga Endhi, Sudarwati, Sudarwati, Istiqomah, Istiqomah
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: STIE AAS Surakarta , 2019
Online Access: https://jurnal.stie-aas.ac.id/index.php/jie/article/view/665
https://jurnal.stie-aas.ac.id/index.php/jie/article/view/665/512
ctrlnum article-665
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">KEPUTUSAN PEMBELIAN ONLINE MELALUI APLIKASI SHOPEE DI SURAKARTA DITINJAU DARI KUALITAS LAYANAN, ONLINE CUSTOMER REVIEW DAN KEPERCAYAAN</title><creator>Pratama, Yoga Endhi</creator><creator>Sudarwati, Sudarwati</creator><creator>Istiqomah, Istiqomah</creator><description lang="en-US">Developments in the digital media era as of today, having an online business is indeed one of the most profitable things. Once the community recognizes the online transaction system, it is also known that the user rates of online buying and selling services are increasing. It's what makes online business segments drastically rising. Especially, nowadays more and more selling sites or online marketplace that special provide online buy and sell transactions such as Shopee. Study reserch uses a descriptive and causal approach with a quantitative approach. Questionnaires were used to obtain data from citizens living in all areas of Surakarta. Samples in this study uses of 100 respondents, the research was carried out throughout Surakarta and the time needed in this study was more or less for 3 months. The results of this study indicate that quality of service, online customer review variables and trust have a significant positive effect on online purchasing decision. Keyword: Quality of service, Customer review, Trust, Shopee</description><publisher lang="en-US">STIE AAS Surakarta</publisher><contributor lang="en-US"/><date>2019-10-28</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>https://jurnal.stie-aas.ac.id/index.php/jie/article/view/665</identifier><identifier>10.29040/jie.v3i02.665</identifier><source lang="en-US">JURNAL ILMIAH EDUNOMIKA; Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019</source><source>2598-1153</source><source>2598-1153</source><language>eng</language><relation>https://jurnal.stie-aas.ac.id/index.php/jie/article/view/665/512</relation><rights lang="en-US">Copyright (c) 2019 JURNAL ILMIAH EDUNOMIKA</rights><recordID>article-665</recordID></dc>
language eng
format Journal:Article
Journal
Other:info:eu-repo/semantics/publishedVersion
Other
File:application/pdf
File
Journal:eJournal
author Pratama, Yoga Endhi
Sudarwati, Sudarwati
Istiqomah, Istiqomah
title KEPUTUSAN PEMBELIAN ONLINE MELALUI APLIKASI SHOPEE DI SURAKARTA DITINJAU DARI KUALITAS LAYANAN, ONLINE CUSTOMER REVIEW DAN KEPERCAYAAN
publisher STIE AAS Surakarta
publishDate 2019
url https://jurnal.stie-aas.ac.id/index.php/jie/article/view/665
https://jurnal.stie-aas.ac.id/index.php/jie/article/view/665/512
contents Developments in the digital media era as of today, having an online business is indeed one of the most profitable things. Once the community recognizes the online transaction system, it is also known that the user rates of online buying and selling services are increasing. It's what makes online business segments drastically rising. Especially, nowadays more and more selling sites or online marketplace that special provide online buy and sell transactions such as Shopee. Study reserch uses a descriptive and causal approach with a quantitative approach. Questionnaires were used to obtain data from citizens living in all areas of Surakarta. Samples in this study uses of 100 respondents, the research was carried out throughout Surakarta and the time needed in this study was more or less for 3 months. The results of this study indicate that quality of service, online customer review variables and trust have a significant positive effect on online purchasing decision. Keyword: Quality of service, Customer review, Trust, Shopee
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