PENGARUH KUALITAS PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN SEPATU MEREK ADIDAS (Studi Kasus Pada Masyarakat Johar Baru, Jakarta Pusat)

Main Author: Zarkasyi, Rif’an
Format: Thesis NonPeerReviewed Book
Bahasa: eng
Terbitan: , 2019
Subjects:
Online Access: http://repository.stei.ac.id/6028/1/COVER.pdf
http://repository.stei.ac.id/6028/2/BAB%20I.pdf
http://repository.stei.ac.id/6028/3/BAB%20II.pdf
http://repository.stei.ac.id/6028/4/BAB%20III.pdf
http://repository.stei.ac.id/6028/5/BAB%20IV.pdf
http://repository.stei.ac.id/6028/6/BAB%20V.pdf
http://repository.stei.ac.id/6028/
ctrlnum 6028
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language eng
format Thesis:Thesis
Thesis
PeerReview:NonPeerReviewed
PeerReview
Book:Book
Book
author Zarkasyi, Rif’an
title PENGARUH KUALITAS PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN SEPATU MEREK ADIDAS (Studi Kasus Pada Masyarakat Johar Baru, Jakarta Pusat)
publishDate 2019
topic Manajemen Pemasaran
url http://repository.stei.ac.id/6028/1/COVER.pdf
http://repository.stei.ac.id/6028/2/BAB%20I.pdf
http://repository.stei.ac.id/6028/3/BAB%20II.pdf
http://repository.stei.ac.id/6028/4/BAB%20III.pdf
http://repository.stei.ac.id/6028/5/BAB%20IV.pdf
http://repository.stei.ac.id/6028/6/BAB%20V.pdf
http://repository.stei.ac.id/6028/
contents This study aims to determine The Influence Product Quality, Price and Location to Buying Decision Shoes Brand Adidas on society Johar Baru, Central Jakarta. The method used in this research is survey research. The population in this research is all society of shoes brand Adidas in Johar Baru, Central Jakarta. The sample in this research is 110 respondent. The analysis tool used is the analysis of partial and multiple determine coefficient. The results of the research partial that variable Product Quality (X1) there is a significant influence to Buying Decision (Y). The variable Price (X2) there is a significant influence to Buying Decision (Y). The variable Location (X3) there is a significant influence to Buying Decision (Y). The results of the research multiple that variable Product Quality (X1), Price (X2) and Location (X3) able to explain variable variations Buying Decision (Y) with a determine coefficient value of 0,965. Keywords: Product Quality, Price, Location, Buying Decision
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institution Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta
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library_id 4023
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repository_id 14705
city JAKARTA TIMUR
province DKI JAKARTA
repoId IOS14705
first_indexed 2023-10-11T04:01:55Z
last_indexed 2023-10-11T04:01:55Z
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