PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ROKOK DJARUM SUPER ( STUDI KASUS KONSUMEN ROKOK DJARUM SUPER DIKOTA SEMARANG )

Main Author: WIJAKSONO , AGENG
Format: Thesis NonPeerReviewed application/pdf
Terbitan: , 2007
Subjects:
Online Access: http://eprints.undip.ac.id/14904/1/D2D305092_AGENG_WIJAKSONO.pdf
http://eprints.undip.ac.id/14904/
ctrlnum 14904
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title>PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP &#xD; KEPUTUSAN PEMBELIAN ROKOK DJARUM SUPER ( STUDI KASUS &#xD; KONSUMEN ROKOK DJARUM SUPER DIKOTA SEMARANG ) </title><creator>WIJAKSONO , AGENG</creator><subject>HD28 Management. Industrial Management</subject><description>The development bisnis cigarette this time is very competitive. There are &#xD; many kinds of cigarette and cigarette company likes Gudang Garam, Sampoerna, &#xD; Djarum and Bentoel. The fourth cigarette company are &#x201C;top four&#x201D; in Indonesia, &#xD; where the total market all cigarette morethan achieve 80 percen. Djarum Super are &#xD; each other kinds cigarette cretec filter that more people interest in Indonesia &#xD; especially the young people. &#xD; For the aim of this observation are influence promotion to purchasing &#xD; assurance, influence quality product to purchasing assurance,promotion and quality &#xD; product to purchasing assurance. Observation sampling used is 100 people that share &#xD; to 3 district likes Banyumanik, Semarang Tengah, and Semarang Utara. Technic &#xD; sampling used accidental sampling, exactly taking over technic for the observation &#xD; result that the calculation SPSS program are Y = 0,305 + 0,161X1 + 0,496X2 and to &#xD; be influence positive and significant beetwen promotion and quality product to the &#xD; purchasing assurance. </description><date>2007</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>File:application/pdf</type><identifier>http://eprints.undip.ac.id/14904/1/D2D305092_AGENG_WIJAKSONO.pdf</identifier><identifier>WIJAKSONO , AGENG (2007) PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ROKOK DJARUM SUPER ( STUDI KASUS KONSUMEN ROKOK DJARUM SUPER DIKOTA SEMARANG ). Undergraduate thesis, Diponegoro University.</identifier><relation>http://eprints.undip.ac.id/14904/</relation><recordID>14904</recordID></dc>
format Thesis:Thesis
Thesis
PeerReview:NonPeerReviewed
PeerReview
File:application/pdf
File
author WIJAKSONO , AGENG
title PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ROKOK DJARUM SUPER ( STUDI KASUS KONSUMEN ROKOK DJARUM SUPER DIKOTA SEMARANG )
publishDate 2007
topic HD28 Management. Industrial Management
url http://eprints.undip.ac.id/14904/1/D2D305092_AGENG_WIJAKSONO.pdf
http://eprints.undip.ac.id/14904/
contents The development bisnis cigarette this time is very competitive. There are many kinds of cigarette and cigarette company likes Gudang Garam, Sampoerna, Djarum and Bentoel. The fourth cigarette company are “top four” in Indonesia, where the total market all cigarette morethan achieve 80 percen. Djarum Super are each other kinds cigarette cretec filter that more people interest in Indonesia especially the young people. For the aim of this observation are influence promotion to purchasing assurance, influence quality product to purchasing assurance,promotion and quality product to purchasing assurance. Observation sampling used is 100 people that share to 3 district likes Banyumanik, Semarang Tengah, and Semarang Utara. Technic sampling used accidental sampling, exactly taking over technic for the observation result that the calculation SPSS program are Y = 0,305 + 0,161X1 + 0,496X2 and to be influence positive and significant beetwen promotion and quality product to the purchasing assurance.
id IOS2852.14904
institution Universitas Diponegoro
institution_id 69
institution_type library:university
library
library Perpustakaan Universitas Diponegoro
library_id 485
collection Diponegoro University Institutional Repository
repository_id 2852
city SEMARANG
province JAWA TENGAH
repoId IOS2852
first_indexed 2016-09-15T18:08:01Z
last_indexed 2016-09-22T20:53:58Z
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