ANALISIS PENGARUH HARGA, BRAND IMAGE, DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE ATAU SMARTPHONE SAMSUNG JENIS ANDROID (Studi pada Mahasiswa Universitas Diponegoro)
| Main Authors: | AKBAR, Kurnia, LATARUVA , Eisha |
|---|---|
| Format: | Thesis NonPeerReviewed application/pdf |
| Terbitan: |
, 2013
|
| Subjects: | |
| Online Access: |
http://eprints.undip.ac.id/39672/1/AKBAR.pdf http://eprints.undip.ac.id/39672/ |
| ctrlnum |
39672 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title>ANALISIS PENGARUH HARGA, BRAND
IMAGE, DAN ATRIBUT PRODUK TERHADAP
KEPUTUSAN PEMBELIAN HANDPHONE
ATAU SMARTPHONE SAMSUNG JENIS
ANDROID
(Studi pada Mahasiswa Universitas Diponegoro)</title><creator>AKBAR, Kurnia</creator><creator>LATARUVA , Eisha </creator><subject>H Social Sciences (General)</subject><description>This research is done to analyze the factors that have influences toward
consumers in the making of purchasing decisions. The independent variables of
this research consist of Price (X1), Brand Image (X2), and Product’s attribute
(X3). The dependent variable is the purchasing decision of buying Samsung
Android-series Smartphone made by the students in Universitas Diponegoro. The
sample used in this research consists of 100 respondents chosen by Snowball
Sampling technique.
This research employs multiple regressions. The result of multiple
regressions is as follows, Y = 0,348 X1 + 0,246 X2 + 0,272 X3. The independent
variable that has the biggest effect toward the dependent variable is Price (0,348),
followed by Product’s attribute (0,272) and Brand image (0,24) respectively.
The coefficient of determination (adjusted R2) of this research is 0,552 or
55,3% that shows the goodness of coefficient of determination model. Price is
revealed to have the highest regression coefficient. Hence, it can be concluded
that price is the most important factor that influences consumers’ purchasing
decision. Product Attribute is placed as the second highest followed by brand
image as the third factor respectively</description><date>2013-06-05</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>File:application/pdf</type><identifier>http://eprints.undip.ac.id/39672/1/AKBAR.pdf</identifier><identifier>AKBAR, Kurnia and LATARUVA , Eisha (2013) ANALISIS PENGARUH HARGA, BRAND IMAGE, DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE ATAU SMARTPHONE SAMSUNG JENIS ANDROID (Studi pada Mahasiswa Universitas Diponegoro). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.</identifier><relation>http://eprints.undip.ac.id/39672/</relation><recordID>39672</recordID></dc>
|
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview File:application/pdf File |
| author |
AKBAR, Kurnia LATARUVA , Eisha |
| title |
ANALISIS PENGARUH HARGA, BRAND
IMAGE, DAN ATRIBUT PRODUK TERHADAP
KEPUTUSAN PEMBELIAN HANDPHONE
ATAU SMARTPHONE SAMSUNG JENIS
ANDROID
(Studi pada Mahasiswa Universitas Diponegoro) |
| publishDate |
2013 |
| topic |
H Social Sciences (General) |
| url |
http://eprints.undip.ac.id/39672/1/AKBAR.pdf http://eprints.undip.ac.id/39672/ |
| contents |
This research is done to analyze the factors that have influences toward
consumers in the making of purchasing decisions. The independent variables of
this research consist of Price (X1), Brand Image (X2), and Product’s attribute
(X3). The dependent variable is the purchasing decision of buying Samsung
Android-series Smartphone made by the students in Universitas Diponegoro. The
sample used in this research consists of 100 respondents chosen by Snowball
Sampling technique.
This research employs multiple regressions. The result of multiple
regressions is as follows, Y = 0,348 X1 + 0,246 X2 + 0,272 X3. The independent
variable that has the biggest effect toward the dependent variable is Price (0,348),
followed by Product’s attribute (0,272) and Brand image (0,24) respectively.
The coefficient of determination (adjusted R2) of this research is 0,552 or
55,3% that shows the goodness of coefficient of determination model. Price is
revealed to have the highest regression coefficient. Hence, it can be concluded
that price is the most important factor that influences consumers’ purchasing
decision. Product Attribute is placed as the second highest followed by brand
image as the third factor respectively |
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IOS2852.39672 |
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Universitas Diponegoro |
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69 |
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library:university library |
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Perpustakaan Universitas Diponegoro |
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485 |
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Diponegoro University Institutional Repository |
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2852 |
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SEMARANG |
| province |
JAWA TENGAH |
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IOS2852 |
| first_indexed |
2016-09-15T18:30:52Z |
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2016-09-22T21:16:19Z |
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dc |
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1683116392317976576 |
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17.617245 |