Strategi Humas Partai Gerindra dalam Membangun Citra Partai pada Pemilu 2014
| Main Authors: | Rezeky, Rialdo, Saefullah, Muhammad |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang
, 2017
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| Online Access: |
https://jurnal.umt.ac.id/index.php/nyimak/article/view/276 https://jurnal.umt.ac.id/index.php/nyimak/article/view/276/318 |
Daftar Isi:
- The approach of this research is qualitative and descriptive. In this study those who become the subject of research is an informant (key figure). The subject of this study is divided into two main components, consisting of internal public and external public that is from the Board of the Central Executive Board of Gerindra Party, Party Cadres, Observers and Journalists. The object of this research is the behavior, activities and opinions of Gerindra Party Public Relation Team. In this study used data collection techniques with interviews, participatory observation, and triangulation of data. The results of this study indicate that the Public Relations Gerindra has implemented strategies through various public relations programs and establish good media relations with the reporters so that socialization goes well. So also with the evaluation that is done related to the strategy of the party. The success of Gerindra Party in maintaining the party’s image in Election 2014 as a result of the running of PR strategy and communication and sharing the right type of program according to the characteristics of the voting community or its constituents.Keywords: PR Strategy, Gerindra Party, Election 2014