EFEKTIFITAS PENETAPAN ROOM ALLOTMENT KEPADA ONLINE TRAVEL AGENT DI NIKKO BALI RESORT AND SPA
|Main Author:||Ayu Aryasih, Putu|
|Format:||Article info application/pdf eJournal|
Pusat Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Nusa Dua Bali
- As the role of Online Travel Agent is very important, the hotel should be able to maintain good relations with the Online Travel Agent. One of the efforts made by the hotel is to provide Allotment to Online Travel Agent that has a high level of productivity. Nikko Bali Resort and Spa is one of the hotels that provide allotment to travel agents in order to compete to get maximum sales. Nikko Bali Resort and Spa allocates 60% allotment to be awarded to 8 Online Travel Agents in the form of Guaranteed Allotment and Regular Allotment, but not yet fully realized. Maximizing the productivity of Online Travel Agent has to be done so that the management can take decisions in the future in terms of giving allotment, so it is known which Online Travel Agent is very potential in fulfilling allotment provided with promotional strategy applied.