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|a Zainal Tamzil
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|a Program personal selling sebagai alat komunikasi pemasaran jasa Bank :
|b studi kasus pada Bank X, unit corporate banking /
|c oleh Tamzil Zainal
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|c 2003.
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|a xii, 107 lembar ;
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|a Tesis (Magister) - Universitas Indonesia, 2003
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|a Bibliografi : lembar 105-107
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|a Bank dan perbankan
|x Pelayanan
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|a Disertasi akademik
|z Jakarta
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