ANALYZING THE INFLUENCE OF BRAND IMAGE, PERCEIVED PRICE AND PERCEIVED QUALITY ON CONSUMER BUYING DECISION OF LOW COST GREEN CAR (CASE STUDY OF: ASTRA TOYOTA AGYA AT MANADO)
Main Author: | Lalujan, David I. O.; International Business Administration (IBA), Management Program, Faculty of Economics and Business, Sam Ratulangi University Manado, 95115, Indonesia |
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Format: | Article application/pdf eJournal |
Bahasa: | eng |
Terbitan: |
Sam Ratulangi University
, 2016
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Subjects: | |
Online Access: |
http://ejournal.unsrat.ac.id/index.php/jbie/article/view/13713 |
Internet
http://ejournal.unsrat.ac.id/index.php/jbie/article/view/13713Lokasi
Koleksi | JURNAL BERKALA ILMIAH EFISIENSI |
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Gedung | Perpustakaan Universitas Sam Ratulangi |
Institusi | Universitas Sam Ratulangi |
Kota | KOTA MANADO |
Provinsi | SULAWESI UTARA |
Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |