ANALYZING THE INFLUENCE OF BRAND IMAGE, PERCEIVED PRICE AND PERCEIVED QUALITY ON CONSUMER BUYING DECISION OF LOW COST GREEN CAR (CASE STUDY OF: ASTRA TOYOTA AGYA AT MANADO)

Main Author: Lalujan, David I. O.; International Business Administration (IBA), Management Program, Faculty of Economics and Business, Sam Ratulangi University Manado, 95115, Indonesia
Format: Article application/pdf eJournal
Bahasa: eng
Terbitan: Sam Ratulangi University , 2016
Subjects:
Online Access: http://ejournal.unsrat.ac.id/index.php/jbie/article/view/13713

Internet

http://ejournal.unsrat.ac.id/index.php/jbie/article/view/13713

Lokasi

Koleksi JURNAL BERKALA ILMIAH EFISIENSI
Gedung Perpustakaan Universitas Sam Ratulangi
Institusi Universitas Sam Ratulangi
Kota KOTA MANADO
Provinsi SULAWESI UTARA
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