Strategic brand management building, measuring, and managing brand equity
Main Author: | Keller, Kevin Lane |
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Format: | Book 590 p. |
Bahasa: | eng |
Terbitan: |
Pearson
, 2013
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Subjects: | |
Online Access: |
http://library.wbi.ac.id//index.php?p=show_detail&id=1732 http://library.wbi.ac.id//lib/minigalnano/createthumb.php?filename=images/docs/strategic2019SUSS.png.png&width=200 |