A SEMIOTIC ANALYSIS ON THE LOGOS OF THREE CAFES IN MALANG
| Main Author: | FIRMANSYAH, AGUNG; Fakultas Ilmu Budaya Universitas Brawijaya |
|---|---|
| Format: | Article application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Fakultas Ilmu Budaya Universitas Brawijaya
, 2015
|
| Online Access: |
http://jimbastrafib.studentjournal.ub.ac.id/index.php/jimbastrafib/article/view/947 |
| ctrlnum |
article-947 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">A SEMIOTIC ANALYSIS ON THE LOGOS OF THREE CAFES IN MALANG</title><creator>FIRMANSYAH, AGUNG; Fakultas Ilmu Budaya Universitas Brawijaya</creator><description lang="en-US">Keywords: Semiotics, Logo, Sign, Connotation, Icon, Index, Symbol.Cafe is very popular in Malang and it usually has a logo to show the characteristics of the cafe and all identities or all aspects of the cafe. In this research, the researcher chooses three logos of cafes in Malang. Then, to get the meaning of the logos, the researcher analyzes them by using semiotic study. This research has three problems of the study to be answered: (1) What typology of signs are found on the logos of three cafes in Malang? (2) What are the connotations of the logos of three cafes in Malang?, and (3) What are the relationships between the sign connotation of the logos of cafes and the history, concept and goals of the cafes?Descriptive qualitative research with content or document analysis is applied in this research. The data analysis is conducted by applying Pierce’s theory (1931 in Chandler 2007) that is typology of sign. In order to interpret the meaning of the signs found, connotation theory offered by Chandler (2007) and Fiske (2012) are also used. Purposive sampling is used in this research to select the objects. In this research, the researcher selected Uno cafe, Mochi Maco cafe, and Omah Coffee Cafe.The result of this research discovers that the icon, index, and symbol are found in the logos. The iconic signs are mostly applied and the symbolic signs are used more than the indexical one. The meaning of signs combination found in the logos is interpreted through connotation theory. In accordance with the analysis, the three cafes represent their characteristics through their logos and the three logos of cafes show relationships between the signs connotation and the history, concept, and goals of the cafes. Moreover, the three logos represent characteristics and relation between the sign connotation of the logo and the history, concept, and goal of the café through their symbolic signs in their names.The researcher finally suggests the next researchers analyze other objects as the data source conducting a research related to semiotics study such as posters, novel covers, posters and different logos of cafes in areas other than Malang.</description><publisher lang="en-US">Fakultas Ilmu Budaya Universitas Brawijaya</publisher><contributor lang="en-US"/><date>2015-05-05</date><type>Journal:Article</type><type>File:application/pdf</type><identifier>http://jimbastrafib.studentjournal.ub.ac.id/index.php/jimbastrafib/article/view/947</identifier><source lang="en-US">Jurnal Ilmiah Mahasiswa FIB; Vol 2, No 6 (2015)</source><language>eng</language><rights>Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).</rights><recordID>article-947</recordID></dc>
|
| language |
eng |
| format |
Journal:Article Journal File:application/pdf File Journal:eJournal |
| author |
FIRMANSYAH, AGUNG; Fakultas Ilmu Budaya Universitas Brawijaya |
| title |
A SEMIOTIC ANALYSIS ON THE LOGOS OF THREE CAFES IN MALANG |
| publisher |
Fakultas Ilmu Budaya Universitas Brawijaya |
| publishDate |
2015 |
| url |
http://jimbastrafib.studentjournal.ub.ac.id/index.php/jimbastrafib/article/view/947 |
| contents |
Keywords: Semiotics, Logo, Sign, Connotation, Icon, Index, Symbol.Cafe is very popular in Malang and it usually has a logo to show the characteristics of the cafe and all identities or all aspects of the cafe. In this research, the researcher chooses three logos of cafes in Malang. Then, to get the meaning of the logos, the researcher analyzes them by using semiotic study. This research has three problems of the study to be answered: (1) What typology of signs are found on the logos of three cafes in Malang? (2) What are the connotations of the logos of three cafes in Malang?, and (3) What are the relationships between the sign connotation of the logos of cafes and the history, concept and goals of the cafes?Descriptive qualitative research with content or document analysis is applied in this research. The data analysis is conducted by applying Pierce’s theory (1931 in Chandler 2007) that is typology of sign. In order to interpret the meaning of the signs found, connotation theory offered by Chandler (2007) and Fiske (2012) are also used. Purposive sampling is used in this research to select the objects. In this research, the researcher selected Uno cafe, Mochi Maco cafe, and Omah Coffee Cafe.The result of this research discovers that the icon, index, and symbol are found in the logos. The iconic signs are mostly applied and the symbolic signs are used more than the indexical one. The meaning of signs combination found in the logos is interpreted through connotation theory. In accordance with the analysis, the three cafes represent their characteristics through their logos and the three logos of cafes show relationships between the signs connotation and the history, concept, and goals of the cafes. Moreover, the three logos represent characteristics and relation between the sign connotation of the logo and the history, concept, and goal of the café through their symbolic signs in their names.The researcher finally suggests the next researchers analyze other objects as the data source conducting a research related to semiotics study such as posters, novel covers, posters and different logos of cafes in areas other than Malang. |
| id |
IOS1467.article-947 |
| institution |
Universitas Brawijaya |
| affiliation |
mill.onesearch.id fkp2tn.onesearch.id |
| institution_id |
30 |
| institution_type |
library:university library |
| library |
Perpustakaan Universitas Brawijaya |
| library_id |
480 |
| collection |
Jurnal Ilmiah Mahasiswa FIB |
| repository_id |
1467 |
| subject_area |
Budaya |
| city |
MALANG |
| province |
JAWA TIMUR |
| shared_to_ipusnas_str |
1 |
| repoId |
IOS1467 |
| first_indexed |
2017-05-31T07:24:30Z |
| last_indexed |
2017-05-31T07:24:30Z |
| recordtype |
dc |
| _version_ |
1726221514523541504 |
| score |
17.203505 |