VITABILITY OF RETAIL ENTERPRISES AS A MANIFESTATION OF COMPETITIVE ADVANTAGES IMPLEMENTATION
| Main Authors: | N. Smolnyakova, М. Reznyk |
|---|---|
| Format: | Article Journal |
| Bahasa: | ukr |
| Terbitan: |
, 2020
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/3601994 |
Daftar Isi:
- Maintenance of the existing competitive status, and moreover, its strengthening, requires retailers to pay constant attention to the processes of formation, realization and development of competitive advantages. Competitive advantages directly relate to the condition of any economic entity as its viability because a viable enterprise to a certain extent (technology, business processes, costs, image, market share, innovation or something else) exceeds its competitors. At present, there is no unified approach to defining the definition of the concept of "enterprise viability" and this category is too widely interpreted in the economic literature. The branch science, unlike others, did not pay due attention to it, either as an auxiliary instrument of its own scientific research (retail management), or as equated with another subject of consideration (economic security), or as a result of the formation and implementation of a competitive trading enterprise strategy. There is a necessity for a comprehensive study of the "viability" concept, namely: essence; components and properties; methodological assessment tools; factors of formation, maintenance and development; relationships with the concepts of "efficiency", "competitiveness", "competitive advantage" and other economic categories. Scientific approaches to the interpretation of the "enterprise viability" concept are systematized: system-based, resource, stakeholder, strategic and others. General characteristics and constituents of the enterprise viability are characterized. Any competitive advantage generated and implemented by an enterprise enables it to enhance the existing level of viability, achieve its strategic goals of operation, including economic security and the desired level of efficiency. It is proposed to interpret viability of retailers as their ability to achieve long-term development goals through competitive advantage.