INTERNET ADVERTISING: A PRIMER

Main Author: Matthew N. O. Sadiku*, Shumon Alam, Sarhan M. Musa
Format: Article eJournal
Terbitan: , 2017
Subjects:
Online Access: https://zenodo.org/record/1066244
ctrlnum 1066244
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><creator>Matthew N. O. Sadiku*, Shumon Alam, Sarhan M. Musa</creator><date>2017-11-25</date><description>Internet advertising (IA) is using the Internet to market products and services to a large audience. In the current era of Internet commerce, companies have chosen to use Internet advertising and the trend is irreversible. The goal of Internet advertising is to drive customers to your website. Understanding some key concepts of Internet advertising is crucial to creating a strategy that will suit one&#x2019;s business. This paper provides a brief introduction to Internet or online advertising.</description><identifier>https://zenodo.org/record/1066244</identifier><identifier>10.5281/zenodo.1066244</identifier><identifier>oai:zenodo.org:1066244</identifier><relation>doi:10.5281/zenodo.1066243</relation><rights>info:eu-repo/semantics/openAccess</rights><rights>https://creativecommons.org/licenses/by/4.0/legalcode</rights><source>Global Journal of Engineering Science and Research Management 4(11) 18-21</source><subject>Internet advertising, online advertising, digital advertising, electronic advertising, web advertising, online marketing.</subject><title>INTERNET ADVERTISING: A PRIMER</title><type>Journal:Article</type><type>Journal:Article</type><recordID>1066244</recordID></dc>
format Journal:Article
Journal
Journal:eJournal
author Matthew N. O. Sadiku*, Shumon Alam, Sarhan M. Musa
title INTERNET ADVERTISING: A PRIMER
publishDate 2017
topic Internet advertising
online advertising
digital advertising
electronic advertising
web advertising
online marketing
url https://zenodo.org/record/1066244
contents Internet advertising (IA) is using the Internet to market products and services to a large audience. In the current era of Internet commerce, companies have chosen to use Internet advertising and the trend is irreversible. The goal of Internet advertising is to drive customers to your website. Understanding some key concepts of Internet advertising is crucial to creating a strategy that will suit one’s business. This paper provides a brief introduction to Internet or online advertising.
id IOS17403.1066244
institution Universitas PGRI Palembang
institution_id 189
institution_type library:university
library
library Perpustakaan Universitas PGRI Palembang
library_id 587
collection Marga Life in South Sumatra in the Past: Puyang Concept Sacrificed and Demythosized
repository_id 17403
city KOTA PALEMBANG
province SUMATERA SELATAN
repoId IOS17403
first_indexed 2022-07-26T04:26:39Z
last_indexed 2022-07-26T04:26:39Z
recordtype dc
merged_child_boolean 1
_version_ 1739485631374950400
score 17.607244