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A STUDY ON CONSUMERS ATTITUDE AND SATISFACTION FACTORS TOWARDS MOBILE COMMERCE IN THANJAVUR AND TIRUCHIRAPPALLI DISTRICT

Main Authors: Dr. R. P. Ramesh, N. Vanitha
Format: Article eJournal
Terbitan: , 2018
Subjects:
M-Commerce
Payments
Online
Electronic
Transaction & Business
Online Access: https://zenodo.org/record/1209925
ctrlnum 1209925
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><creator>Dr. R. P. Ramesh</creator><creator>N. Vanitha</creator><date>2018-03-29</date><description>Mobile commerce is no more a future trend, rather a revolution, which is changing the way e-commerce business. M-Commerce is known as the next generation e-commerce. In this paper, an attempt has been made to find consumers level of attitude and satisfaction towards M-Commerce. A sample of 100 respondents was conveniently selected from Thanjavur and Tiruchirappalli District. Simple Percentage, Chi-square and Friedman Ranking test are used to analyses the data. The study concludes that anytime, anywhere processes quick process and low cost are the important factors that influence the attitude towards M-Commerce.</description><identifier>https://zenodo.org/record/1209925</identifier><identifier>10.5281/zenodo.1209925</identifier><identifier>oai:zenodo.org:1209925</identifier><relation>doi:10.5281/zenodo.1209924</relation><rights>info:eu-repo/semantics/openAccess</rights><rights>https://creativecommons.org/licenses/by/4.0/legalcode</rights><source>International Journal of Interdisciplinary Research in Arts and Humanities 3(1) 163-166</source><subject>M-Commerce, Payments, Online, Electronic, Transaction &amp; Business</subject><title>A STUDY ON CONSUMERS ATTITUDE AND SATISFACTION FACTORS TOWARDS MOBILE COMMERCE IN THANJAVUR AND TIRUCHIRAPPALLI DISTRICT</title><type>Journal:Article</type><type>Journal:Article</type><recordID>1209925</recordID></dc>
format Journal:Article
Journal
Journal:eJournal
author Dr. R. P. Ramesh
N. Vanitha
title A STUDY ON CONSUMERS ATTITUDE AND SATISFACTION FACTORS TOWARDS MOBILE COMMERCE IN THANJAVUR AND TIRUCHIRAPPALLI DISTRICT
publishDate 2018
topic M-Commerce
Payments
Online
Electronic
Transaction & Business
url https://zenodo.org/record/1209925
contents Mobile commerce is no more a future trend, rather a revolution, which is changing the way e-commerce business. M-Commerce is known as the next generation e-commerce. In this paper, an attempt has been made to find consumers level of attitude and satisfaction towards M-Commerce. A sample of 100 respondents was conveniently selected from Thanjavur and Tiruchirappalli District. Simple Percentage, Chi-square and Friedman Ranking test are used to analyses the data. The study concludes that anytime, anywhere processes quick process and low cost are the important factors that influence the attitude towards M-Commerce.
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institution Universitas PGRI Palembang
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library_id 587
collection Marga Life in South Sumatra in the Past: Puyang Concept Sacrificed and Demythosized
repository_id 17403
city KOTA PALEMBANG
province SUMATERA SELATAN
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