Communication strategy of OA2020-DE - "Open in order to transition"
| Main Author: | Jobmann, Alexandra |
|---|---|
| Format: | info Proceeding eJournal |
| Bahasa: | eng |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
https://zenodo.org/record/1216293 |
| ctrlnum |
1216293 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><creator>Jobmann, Alexandra</creator><date>2018-04-05</date><description>To communicate the project aims of OA2020-DE and have convincing arguments we designed a communication concept with a strategy. In this lecture, the individual aspects of the communication strategy (SWOT analysis, target group analysis, communication goals and monitoring) are presented and the specific measures for three defined target groups are outlined as examples.</description><identifier>https://zenodo.org/record/1216293</identifier><identifier>10.5281/zenodo.1216293</identifier><identifier>oai:zenodo.org:1216293</identifier><language>eng</language><relation>doi:10.5281/zenodo.1216292</relation><rights>info:eu-repo/semantics/openAccess</rights><rights>https://creativecommons.org/licenses/by/4.0/legalcode</rights><subject>Open Access</subject><subject>OA2020</subject><subject>OA2020-DE</subject><subject>Communication strategy</subject><subject>OpenAIRE</subject><subject>Non-APC-Business-Models</subject><title>Communication strategy of OA2020-DE - "Open in order to transition"</title><type>Other:info:eu-repo/semantics/lecture</type><type>Journal:Proceeding</type><recordID>1216293</recordID></dc>
|
| language |
eng |
| format |
Other:info:eu-repo/semantics/lecture Other Journal:Proceeding Journal Journal:eJournal |
| author |
Jobmann, Alexandra |
| title |
Communication strategy of OA2020-DE - "Open in order to transition" |
| publishDate |
2018 |
| topic |
Open Access OA2020 OA2020-DE Communication strategy OpenAIRE Non-APC-Business-Models |
| url |
https://zenodo.org/record/1216293 |
| contents |
To communicate the project aims of OA2020-DE and have convincing arguments we designed a communication concept with a strategy. In this lecture, the individual aspects of the communication strategy (SWOT analysis, target group analysis, communication goals and monitoring) are presented and the specific measures for three defined target groups are outlined as examples. |
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IOS17403.1216293 |
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Universitas PGRI Palembang |
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189 |
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library:university library |
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Perpustakaan Universitas PGRI Palembang |
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587 |
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Marga Life in South Sumatra in the Past: Puyang Concept Sacrificed and Demythosized |
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17403 |
| city |
KOTA PALEMBANG |
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SUMATERA SELATAN |
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IOS17403 |
| first_indexed |
2022-07-26T02:01:47Z |
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2022-07-26T02:01:47Z |
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dc |
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1739407486665883648 |
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17.607244 |