Supplementary material for publication. Technical report - Case study and Expert interview on user journey mapping
| Main Authors: | Lars van den Bos, Marcela Carmona Ruiz |
|---|---|
| Other Authors: | Jan Martijn van der Werf, Rob Douwes |
| Format: | Report eJournal |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
https://zenodo.org/record/3556459 |
Daftar Isi:
- This document contains suplementary material for our publication. It describes a practical investigation of how user journeys and customer journeys are used in practice. The practical investigation consists of two parts: A) An expert interview with an actual customer journey software vendor, and B) A case study at ContextMSP; a Dutch multiservice provider in the banking sector.