Analisis hubungan antara personal values dengan shopping orientation pada konsumen produk fashion pakaian di Jakarta
| Main Authors: | Tarigan, Bobby Kemuliaen, author, Add author: Bambang Wiharto, supervisor, Add author: Bagio Nugroho Karno, examiner, Add author: Rima Agristina, examiner |
|---|---|
| Format: | Masters Bachelors |
| Terbitan: |
, 2010
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| Subjects: | |
| Online Access: |
https://lib.ui.ac.id/detail?id=136302 |
| ctrlnum |
136302 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><type>Thesis:Masters</type><title>Analisis hubungan antara personal values dengan shopping orientation pada konsumen produk fashion pakaian di Jakarta</title><creator>Tarigan, Bobby Kemuliaen, author</creator><creator>Add author: Bambang Wiharto, supervisor</creator><creator>Add author: Bagio Nugroho Karno, examiner</creator><creator>Add author: Rima Agristina, examiner</creator><publisher/><date>2010</date><subject>Shopping, Interpersonal relation</subject><description><b>ABSTRAK</b><br>
Tesis ini membahas analisis hubungan antara personal value dengan shopping orientation pada konsumen di Jakarta dalam pembelian produk fashion pakaian. Penelitian ini bersifat conclusive research design dengan menggunakan metode survey personal interviewing di Mall Taman Anggrek, Mall Kelapa Gading, dan Pondok Indah Mall 2.
Hasil penelitian menunjukkan bahwa tidak seluruhnya variabel pada personal value konsumen Jakarta di tiga mall tersebut berkorelasi secara positif dan signifikan dengan orientasi mereka untuk berbelanja pakaian baik secara langsung maupun tidak langsung. Namun, tidak ada perbedaan ciri konsumen secara signifikan di antara tiga mall besar tersebut.
<hr><i><b>ABSTRACT</b><br>
The focus of this study is to analize the relationship of personal value and shopping orientation of consumers in Jakarta to buy apparel fashion product. This research is conclusive research design with using personal interviewing survey model in Taman Anggrek Shopping Centre, Kelapa Gading Shopping Centre, and Pondok Indah 2 Shopping Centre.
The researcher shows that not all variables of personal value positively correlate and significant with their orientation to buy apparel neither direct effect or indirect effect. However, the researcher shows that characteristic of consumers in three shopping centres is not difference significantly.</i></description><identifier>https://lib.ui.ac.id/detail?id=136302</identifier><recordID>136302</recordID></dc>
|
| format |
Thesis:Masters Thesis Thesis:Bachelors |
| author |
Tarigan, Bobby Kemuliaen, author Add author: Bambang Wiharto, supervisor Add author: Bagio Nugroho Karno, examiner Add author: Rima Agristina, examiner |
| title |
Analisis hubungan antara personal values dengan shopping orientation pada konsumen produk fashion pakaian di Jakarta |
| publishDate |
2010 |
| topic |
Shopping Interpersonal relation |
| url |
https://lib.ui.ac.id/detail?id=136302 |
| contents |
<b>ABSTRAK</b><br>
Tesis ini membahas analisis hubungan antara personal value dengan shopping orientation pada konsumen di Jakarta dalam pembelian produk fashion pakaian. Penelitian ini bersifat conclusive research design dengan menggunakan metode survey personal interviewing di Mall Taman Anggrek, Mall Kelapa Gading, dan Pondok Indah Mall 2.
Hasil penelitian menunjukkan bahwa tidak seluruhnya variabel pada personal value konsumen Jakarta di tiga mall tersebut berkorelasi secara positif dan signifikan dengan orientasi mereka untuk berbelanja pakaian baik secara langsung maupun tidak langsung. Namun, tidak ada perbedaan ciri konsumen secara signifikan di antara tiga mall besar tersebut.
<hr><i><b>ABSTRACT</b><br>
The focus of this study is to analize the relationship of personal value and shopping orientation of consumers in Jakarta to buy apparel fashion product. This research is conclusive research design with using personal interviewing survey model in Taman Anggrek Shopping Centre, Kelapa Gading Shopping Centre, and Pondok Indah 2 Shopping Centre.
The researcher shows that not all variables of personal value positively correlate and significant with their orientation to buy apparel neither direct effect or indirect effect. However, the researcher shows that characteristic of consumers in three shopping centres is not difference significantly.</i> |
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Universitas Indonesia |
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JAWA BARAT |
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2022-12-13T09:08:57Z |
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