Pengaruh kreativitas iklan, Need for Uniqueness & Need for Cognition terhadap sikap dan minat membeli konsumen = The effect of advertisement creativity, need for uniqueness and need for cognition, toward attitude toward the ad attitude toward the brand and purchase intention
| Main Authors: | Fadli Rezasyah Alam, author, Add author: M. Gunawan Alif, supervisor, Add author: T. Ezni Balqiah, examiner, Add author: Rembeth, John Daniel, examiner |
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| Format: | Masters Bachelors |
| Terbitan: |
, 2011
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| Subjects: | |
| Online Access: |
https://lib.ui.ac.id/detail?id=20298931 |
| Description not available. |