Analisis pengaruh citra toko (store image) terhadap ekuitas merek toko (store brand equity) pada produk elektronik Carrefour bermerek Bluesky studi kasus konsumen Carrefour yang berdomisili di wilayah Jakarta = Analysis of the store image influence towards the store brand equity for bluesky branded electronic product of carrefour : case study the Carrefour consumer domicilied in Jakarta

Format: Bachelors
Terbitan: Fakultas Ekonomi dan Bisnis Universitas Indonesia , 2013
Subjects:
Online Access: http://lib.ui.ac.id/file?file=digital/20331898-S44414 Analisis pengaruh.pdf