Hubungan antara media influence dan materialisme pada remaja = The relationship between media influence and materialism in adolescent
| Format: | Bachelors |
|---|---|
| Terbitan: |
Fakultas Psikologi Universitas Indonesia
, 2013
|
| Subjects: | |
| Online Access: |
http://lib.ui.ac.id/file?file=digital/20348031-S46075-Muhammad Akbar Mahayudana.pdf |
| ctrlnum |
20348031 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title>Hubungan antara media influence dan materialisme pada remaja = The relationship between media influence and materialism in adolescent</title><creator/><type>Thesis:Bachelors</type><place/><publisher>Fakultas Psikologi Universitas Indonesia</publisher><date>2013</date><description>[Penelitian ini dilakukan untuk mendapatkan gambaran mengenai hubungan antara
media influence dan materialisme pada remaja. Pengukuran media influence
menggunakan alat ukur Multidimensional Media influence Scale atau MMIS
(Cusumano dan Thompson, 2001) dan pengukuran materialisme menggunakan
alat ukur Material Values Scale Short Form (Richins, 2004b). Partisipan
penelitian ini berjumlah 200 remaja. Hasil penelitian ini menunjukkan terdapat
hubungan positif yang signifikan antara kerentanan konsumen terhadap pengaruh
interpersonal dan materialisme (R=0.488; p<.01, signifikan pada L.o.S 0.01).
Artinya, semakin tinggi media influence yang dirasakan seseorang, maka semakin
tinggi pula materialisme yang ia miliki., This research was conducted to find the correlation between media influence and
materialism in adolescents. Media influence was measured using
Multidimensional Media influence Scale or MMIS in short (Cusumano dan
Thompson, 2001) and materialism was measured using Material Values Scale
Short Form or MVS Short Form (Richins, 2004b). The participants of this
research are 200 adolescents. The main results of this research show that
consumers’ susceptibility to interpersonal influence positively correlated
significantly with materialism (R=0.488; p<.01, significant at L.o.S 0.01). That is,
the higher media influence of one’s own, the higher showing materialism.]</description><subject>Mass media and teenagers.</subject><identifier>20348031</identifier><source>http://lib.ui.ac.id/file?file=digital/20348031-S46075-Muhammad Akbar Mahayudana.pdf</source><recordID>20348031</recordID></dc>
|
| format |
Thesis:Bachelors Thesis |
| title |
Hubungan antara media influence dan materialisme pada remaja = The relationship between media influence and materialism in adolescent |
| publisher |
Fakultas Psikologi Universitas Indonesia |
| publishDate |
2013 |
| topic |
Mass media and teenagers |
| url |
http://lib.ui.ac.id/file?file=digital/20348031-S46075-Muhammad Akbar Mahayudana.pdf |
| contents |
[Penelitian ini dilakukan untuk mendapatkan gambaran mengenai hubungan antara
media influence dan materialisme pada remaja. Pengukuran media influence
menggunakan alat ukur Multidimensional Media influence Scale atau MMIS
(Cusumano dan Thompson, 2001) dan pengukuran materialisme menggunakan
alat ukur Material Values Scale Short Form (Richins, 2004b). Partisipan
penelitian ini berjumlah 200 remaja. Hasil penelitian ini menunjukkan terdapat
hubungan positif yang signifikan antara kerentanan konsumen terhadap pengaruh
interpersonal dan materialisme (R=0.488; p<.01, signifikan pada L.o.S 0.01).
Artinya, semakin tinggi media influence yang dirasakan seseorang, maka semakin
tinggi pula materialisme yang ia miliki., This research was conducted to find the correlation between media influence and
materialism in adolescents. Media influence was measured using
Multidimensional Media influence Scale or MMIS in short (Cusumano dan
Thompson, 2001) and materialism was measured using Material Values Scale
Short Form or MVS Short Form (Richins, 2004b). The participants of this
research are 200 adolescents. The main results of this research show that
consumers’ susceptibility to interpersonal influence positively correlated
significantly with materialism (R=0.488; p<.01, significant at L.o.S 0.01). That is,
the higher media influence of one’s own, the higher showing materialism.] |
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Universitas Indonesia |
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Perpustakaan Universitas Indonesia |
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Repository Skripsi (open) Universitas Indonesia |
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KOTA DEPOK |
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JAWA BARAT |
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IOS18064 |
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