Analisis pengaruh brand identity brand image dan internet use terhadap brand preference pada merek online dan merek offline = Relationships among brand identity brand image and brand preferences differences between cyber brands and extension retail brands over time

Main Authors: Tampubolon, Natalia Putri, author, Add author: Sumiyarto, supervisor, Add author: Athor Subroto, examiner, Add author: Putri Mega Desiana, examiner
Format: Bachelors
Terbitan: Fakultas Ekonomi dan Bisnis Universitas Indonesia , 2014
Subjects:
Online Access: http://lontar.ui.ac.id/detail?id=20368298

Internet

http://lontar.ui.ac.id/detail?id=20368298

Lokasi

Koleksi Repository Skripsi (open) Universitas Indonesia
Gedung Perpustakaan Universitas Indonesia
Institusi Universitas Indonesia
Kota KOTA DEPOK
Provinsi JAWA BARAT
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