Analisis pengaruh brand identity brand image dan internet use terhadap brand preference pada merek online dan merek offline = Relationships among brand identity brand image and brand preferences differences between cyber brands and extension retail brands over time
Main Authors: | Tampubolon, Natalia Putri, author, Add author: Sumiyarto, supervisor, Add author: Athor Subroto, examiner, Add author: Putri Mega Desiana, examiner |
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Format: | Bachelors |
Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2014
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Subjects: | |
Online Access: |
http://lontar.ui.ac.id/detail?id=20368298 |
Internet
http://lontar.ui.ac.id/detail?id=20368298Lokasi
Koleksi | Repository Skripsi (open) Universitas Indonesia |
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Gedung | Perpustakaan Universitas Indonesia |
Institusi | Universitas Indonesia |
Kota | KOTA DEPOK |
Provinsi | JAWA BARAT |
Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |