Cover Image

Web copy that sells: the revolutionary formula for creating killer copy that grabs their attention and compels them to buy

Main Author: Veloso, Maria, author
Format: Book Bachelors
Terbitan: [American Management Association, ] , 2013
Subjects:
Electronic commerce
Web sites > Design
Internet marketing
Internet advertising
Online Access: http://lontar.ui.ac.id/detail?id=20437502
ctrlnum 20437502
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format Book:Book
Book
Thesis:Bachelors
Thesis
author Veloso, Maria, author
title Web copy that sells: the revolutionary formula for creating killer copy that grabs their attention and compels them to buy
publisher [American Management Association, ]
publishDate 2013
topic Electronic commerce
Web sites -- Design
Internet marketing
Internet advertising
url http://lontar.ui.ac.id/detail?id=20437502
contents With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of "Web Copy That Sells" gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: use psychological tactics that compel Web surfers to buy; create effective, highly-targeted Facebook ads; test copy to maximize response; write online marketing video scripts that sell; craft compelling copy for interactive advertising banners; produce high-converting video sales letters; and more. Proven and practical, "Web Copy That Sells" shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"...and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.
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institution Universitas Indonesia
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collection Repository Skripsi (open) Universitas Indonesia
repository_id 18064
city KOTA DEPOK
province JAWA BARAT
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