Web copy that sells: the revolutionary formula for creating killer copy that grabs their attention and compels them to buy

Main Author: Veloso, Maria, author
Format: Book Bachelors
Terbitan: [American Management Association, ] , 2009
Subjects:
Online Access: http://lontar.ui.ac.id/detail?id=20440509
ctrlnum 20440509
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format Book:Book
Book
Thesis:Bachelors
Thesis
author Veloso, Maria, author
title Web copy that sells: the revolutionary formula for creating killer copy that grabs their attention and compels them to buy
publisher [American Management Association, ]
publishDate 2009
topic Electronic commerce
Web sites -- Design
Internet marketing
Internet advertising
url http://lontar.ui.ac.id/detail?id=20440509
contents When it comes to copy, what works in the brick - and mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago, are unlikely to grab people's attention today. Completely updated for the current online marketplace, "Web Copy That Sells" gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today's online prospects into paying customers!
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