Pengaruh Celebrity Endorsement, Product Involvement, dan Need for Cognition terhadap sikap dan minat membeli konsumen = The effects of Celebrity Endorsement, Product Involvement and Need for Cognition to attitude toward the advertisement attitude toward the brand and purchase intention / Aria Cendana Kusuma
Main Author: | Aria Cendana Kusuma, author |
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Format: | Masters Bachelors |
Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2012
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Subjects: | |
Online Access: |
http://lib.ui.ac.id/file?file=digital/20329866-T34766-Aria Cendana Kusuma.pdf |
Internet
http://lib.ui.ac.id/file?file=digital/20329866-T34766-Aria Cendana Kusuma.pdfLokasi
Koleksi | Repository Skripsi (Membership) Universitas Indonesia |
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Gedung | Perpustakaan Universitas Indonesia |
Institusi | Universitas Indonesia |
Kota | KOTA DEPOK |
Provinsi | JAWA BARAT |
Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |