Implementasi Kegiatan Corporate Social Responsibility dalam Membentuk Reputasi Perusahaan Studi Kasus Program Peduli Pendidikan di PT Pupuk Kalimantan Timur = Implementation of Corporate Social Responsibility in Building Corporate Reputation Case Study of Peduli Pendidikan program in PT Pupuk Kalimantan Timur
| Main Authors: | Wijaya Laksana, author, Add author: Pinckey Triputra, supervisor, Add author: Eduard Lukman, supervisor, Add author: Firman Kurniawan Sujono, examiner |
|---|---|
| Format: | Masters Thesis |
| Terbitan: |
, 2012
|
| Subjects: | |
| Online Access: |
https://lib.ui.ac.id/detail?id=20313505 |
| ctrlnum |
20313505 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><type>Thesis:Masters</type><title>Implementasi Kegiatan Corporate Social Responsibility dalam Membentuk Reputasi Perusahaan Studi Kasus Program Peduli Pendidikan di PT Pupuk Kalimantan Timur = Implementation of Corporate Social Responsibility in Building Corporate Reputation Case Study of Peduli Pendidikan program in PT Pupuk Kalimantan Timur</title><creator>Wijaya Laksana, author</creator><creator>Add author: Pinckey Triputra, supervisor</creator><creator>Add author: Eduard Lukman, supervisor</creator><creator>Add author: Firman Kurniawan Sujono, examiner</creator><publisher/><date>2012</date><subject>Corporate Social Responsibility</subject><description><b>ABSTRAK</b><br>
Penelitian ini membahas program Corporate Social Responsibility di PT
Pupuk Kalimantan Timur, yaitu Program Peduli Pendidikan. Metode yang
digunakan adalah metode kualitatif yang digunakan untuk mendeskripsikan
bagaimana implementasi sebuah program CSR dapat membentuk reputasi
perusahaan di mata stakeholder-nya. Melalui penelitian ini diketahui implementasi
program ini sudah sangat baik tapi belum ditunjang oleh strategi komunikasi yang
dapat membentuk identitas perusahaan secara luas. Meskipun demikian, program
CSR Peduli Pendidikan terbukti dapat membentuk reputasi perusahaan di mata
para peserta program. Untuk masa mendatang, penelitian ini dapat dilengkapi
dengan penelitian kuantitatif sehingga dapat menjangkau responden yang lebih
banyak dan pengukuran reputasi yang lebih luas.
<hr>
<b>ABSTRACT</b><br>
This research discusses the CSR Program in PT Pupuk Kalimantan Timur,
namely Peduli Pendidikan program. The research uses qualitative method in
order to describe how the implementation of a CSR program could form the
reputation of a company by its stakeholder. The research discovered that the
implementation of the program is already been well-executed but haven?t been
supported by a communication strategy that could help build the corporate
identity. However, the Peduli Pendidikan program is proved to have been
succesfull in forming the corporate reputation on its participant. For the future,
this research should be equiped with a quantitative research so that it would be
able to reach a wider respondent and more thorough research on reputation.</description><identifier>https://lib.ui.ac.id/detail?id=20313505</identifier><recordID>20313505</recordID></dc>
|
| format |
Thesis:Masters Thesis Thesis:Thesis |
| author |
Wijaya Laksana, author Add author: Pinckey Triputra, supervisor Add author: Eduard Lukman, supervisor Add author: Firman Kurniawan Sujono, examiner |
| title |
Implementasi Kegiatan Corporate Social Responsibility dalam Membentuk Reputasi Perusahaan Studi Kasus Program Peduli Pendidikan di PT Pupuk Kalimantan Timur = Implementation of Corporate Social Responsibility in Building Corporate Reputation Case Study of Peduli Pendidikan program in PT Pupuk Kalimantan Timur |
| publishDate |
2012 |
| topic |
Corporate Social Responsibility |
| url |
https://lib.ui.ac.id/detail?id=20313505 |
| contents |
<b>ABSTRAK</b><br>
Penelitian ini membahas program Corporate Social Responsibility di PT
Pupuk Kalimantan Timur, yaitu Program Peduli Pendidikan. Metode yang
digunakan adalah metode kualitatif yang digunakan untuk mendeskripsikan
bagaimana implementasi sebuah program CSR dapat membentuk reputasi
perusahaan di mata stakeholder-nya. Melalui penelitian ini diketahui implementasi
program ini sudah sangat baik tapi belum ditunjang oleh strategi komunikasi yang
dapat membentuk identitas perusahaan secara luas. Meskipun demikian, program
CSR Peduli Pendidikan terbukti dapat membentuk reputasi perusahaan di mata
para peserta program. Untuk masa mendatang, penelitian ini dapat dilengkapi
dengan penelitian kuantitatif sehingga dapat menjangkau responden yang lebih
banyak dan pengukuran reputasi yang lebih luas.
<hr>
<b>ABSTRACT</b><br>
This research discusses the CSR Program in PT Pupuk Kalimantan Timur,
namely Peduli Pendidikan program. The research uses qualitative method in
order to describe how the implementation of a CSR program could form the
reputation of a company by its stakeholder. The research discovered that the
implementation of the program is already been well-executed but haven?t been
supported by a communication strategy that could help build the corporate
identity. However, the Peduli Pendidikan program is proved to have been
succesfull in forming the corporate reputation on its participant. For the future,
this research should be equiped with a quantitative research so that it would be
able to reach a wider respondent and more thorough research on reputation. |
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Universitas Indonesia |
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JAWA BARAT |
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2022-12-14T02:33:18Z |
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