Pengaruh Celebrity Endorsement, Product Involvement, dan Need for Cognition terhadap sikap dan minat membeli konsumen = The effects of Celebrity Endorsement, Product Involvement and Need for Cognition to attitude toward the advertisement attitude toward the brand and purchase intention / Aria Cendana Kusuma

Main Author: Aria Cendana Kusuma, author
Format: Masters Thesis
Terbitan: Fakultas Ekonomi dan Bisnis Universitas Indonesia , 2012
Subjects:
Online Access: http://lib.ui.ac.id/file?file=digital/20329866-T34766-Aria Cendana Kusuma.pdf