Peran personal norm pada theory of planned behavior dalam menjelaskan perilaku (Studi pada perilaku memilah sampah) = The role of personal norms in the theory of planned behavior in explaining behavior (A study of waste sorting behavior)
| Main Authors: | Budi Setiawan, author, Add author: Adi Zakaria Afiff, promotor, Add author: Ignatius Heruwasto, co-promotor, Add author: Firmanzah, examiner, Add author: Daniel rumpal Hamonangan Anxul, examiner, Add author: Nuri Wulandari, examiner, Add author: Setyo Hari Wijanto, examiner, Add author: Sri Rahayu Hijrah Hati, examiner |
|---|---|
| Format: | Doctoral Thesis |
| Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2020
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| Subjects: | |
| Online Access: |
http://lontar.ui.ac.id/detail?id=20511417 |
| ctrlnum |
20511417 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><type>Thesis:Doctoral</type><title>Peran personal norm pada theory of planned behavior dalam menjelaskan perilaku (Studi pada perilaku memilah sampah) = The role of personal norms in the theory of planned behavior in explaining behavior (A study of waste sorting behavior)</title><creator>Budi Setiawan, author</creator><creator>Add author: Adi Zakaria Afiff, promotor</creator><creator>Add author: Ignatius Heruwasto, co-promotor</creator><creator>Add author: Firmanzah, examiner</creator><creator>Add author: Daniel rumpal Hamonangan Anxul, examiner</creator><creator>Add author: Nuri Wulandari, examiner</creator><creator>Add author: Setyo Hari Wijanto, examiner</creator><creator>Add author: Sri Rahayu Hijrah Hati, examiner</creator><publisher>Fakultas Ekonomi dan Bisnis Universitas Indonesia</publisher><date>2020</date><subject>Social marketing -- Developing countries</subject><subject>Waste control</subject><description>Penelitian ini bertujuan untuk menganalisis peran norma personal sebagai faktor inti dari <em>norm activation theory</em> (NAT) dalam memprediksi perilaku pro lingkungan yang belum sepenuhnya dijelaskan secara utuh pada <em>theory of planned behavior</em> (TPB). Pemilahan sampah merupakan kajian khusus tentang perilaku pro lingkungan yang menjadi fokus kajian ini. Ukuran sampel akhir adalah 300 responden dari tiga kota berbeda di Indonesia yaitu Bogor, Depok, dan Jakarta. Teknik purposive sampling dipilih sebagai teknik penarikan sampel dengan kriteria tertentu yang relevan dengan konteks. Pemodelan persamaan struktural digunakan untuk menguji hipotesis dan dilengkapi dengan regresi bertahap untuk mengungkapkan kontribusi masing-masing prediktor dalam model. Hasil penelitian menunjukkan bahwa norma personal memiliki peran penting dalam menjelaskan perilaku pemilahan sampah melalui integrasi TPB dan NAT. Penelitian ini memberikan kontribusi penting dalam bidang pemasaran sosial, melalui implikasi manajerial dan kontribusi teoritis.
......
This research aims to analyze the personal norms role as a core factor of norm activation theory (NAT) in predicting pro-environmental behavior that not completely well explained by the theory of planned behavior (TPB). Waste sorting is a particular study in pro-environmental behavior that becomes the focus of this study. The final sample size is 300 respondents from three different cities in Indonesia, namely Bogor, Depok, and Jakarta. Purposive sampling was chosen as the sampling technique with certain specific criteria relevant to the context.  Structural equation modeling was used to test the hypotheses and completed with stepwise regression to reveal each predictors contribution to the model. The results show that personal norm has an important role in explaining waste sorting behavior by integrating TPB and NAT. This research provides an essential contribution in the social marketing field through the managerial implication and the theoretical contribution.</description><identifier>http://lontar.ui.ac.id/detail?id=20511417</identifier><recordID>20511417</recordID></dc>
|
| format |
Thesis:Doctoral Thesis Thesis:Thesis |
| author |
Budi Setiawan, author Add author: Adi Zakaria Afiff, promotor Add author: Ignatius Heruwasto, co-promotor Add author: Firmanzah, examiner Add author: Daniel rumpal Hamonangan Anxul, examiner Add author: Nuri Wulandari, examiner Add author: Setyo Hari Wijanto, examiner Add author: Sri Rahayu Hijrah Hati, examiner |
| title |
Peran personal norm pada theory of planned behavior dalam menjelaskan perilaku (Studi pada perilaku memilah sampah) = The role of personal norms in the theory of planned behavior in explaining behavior (A study of waste sorting behavior) |
| publisher |
Fakultas Ekonomi dan Bisnis Universitas Indonesia |
| publishDate |
2020 |
| topic |
Social marketing -- Developing countries Waste control |
| url |
http://lontar.ui.ac.id/detail?id=20511417 |
| contents |
Penelitian ini bertujuan untuk menganalisis peran norma personal sebagai faktor inti dari <em>norm activation theory</em> (NAT) dalam memprediksi perilaku pro lingkungan yang belum sepenuhnya dijelaskan secara utuh pada <em>theory of planned behavior</em> (TPB). Pemilahan sampah merupakan kajian khusus tentang perilaku pro lingkungan yang menjadi fokus kajian ini. Ukuran sampel akhir adalah 300 responden dari tiga kota berbeda di Indonesia yaitu Bogor, Depok, dan Jakarta. Teknik purposive sampling dipilih sebagai teknik penarikan sampel dengan kriteria tertentu yang relevan dengan konteks. Pemodelan persamaan struktural digunakan untuk menguji hipotesis dan dilengkapi dengan regresi bertahap untuk mengungkapkan kontribusi masing-masing prediktor dalam model. Hasil penelitian menunjukkan bahwa norma personal memiliki peran penting dalam menjelaskan perilaku pemilahan sampah melalui integrasi TPB dan NAT. Penelitian ini memberikan kontribusi penting dalam bidang pemasaran sosial, melalui implikasi manajerial dan kontribusi teoritis.
......
This research aims to analyze the personal norms role as a core factor of norm activation theory (NAT) in predicting pro-environmental behavior that not completely well explained by the theory of planned behavior (TPB). Waste sorting is a particular study in pro-environmental behavior that becomes the focus of this study. The final sample size is 300 respondents from three different cities in Indonesia, namely Bogor, Depok, and Jakarta. Purposive sampling was chosen as the sampling technique with certain specific criteria relevant to the context. Structural equation modeling was used to test the hypotheses and completed with stepwise regression to reveal each predictors contribution to the model. The results show that personal norm has an important role in explaining waste sorting behavior by integrating TPB and NAT. This research provides an essential contribution in the social marketing field through the managerial implication and the theoretical contribution. |
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Universitas Indonesia |
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JAWA BARAT |
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