Analisis Customer Based Brand Equity (CBBE) Hasil Dari Program Integrated Marketing Communication (IMC) dalam Membangun Ekuitas Merek: Studi Kasus LA Lights

Main Authors: Ilman Fachrian Fadli, author, Add author: Rembeth, John Daniel, supervisor, Add author: M. Gunawan Alif, examiner, Add author: Mohammad Hamsal, examiner
Format: Masters Doctoral
Terbitan: Fakultas Eknonomi dan Bisnis Universitas Indonesia , 2010
Online Access: https://lib.ui.ac.id/detail?id=136220
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