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Strategi membangun corporate reputation marketing bank mutiara (analisis komunikasi rebranding bank century paska krisis reputasi)

Main Authors: Diah Ayu Candraingrum, author, Add author: Eduard Lukman, supervisor, Add author: Firman Kurniawan Sujono, examiner, Add author: Pinckey Triputra, examiner
Format: Masters Doctoral
Terbitan: , 2010
Subjects:
Reputation marketing
Emotional appeal
Online Access: https://lib.ui.ac.id/detail?id=136964
ctrlnum 136964
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format Thesis:Masters
Thesis
Thesis:Doctoral
author Diah Ayu Candraingrum, author
Add author: Eduard Lukman, supervisor
Add author: Firman Kurniawan Sujono, examiner
Add author: Pinckey Triputra, examiner
title Strategi membangun corporate reputation marketing bank mutiara (analisis komunikasi rebranding bank century paska krisis reputasi)
publishDate 2010
topic Reputation marketing
Emotional appeal
url https://lib.ui.ac.id/detail?id=136964
id IOS18068.136964
institution Universitas Indonesia
institution_id 51
institution_type library:university
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library Perpustakaan Universitas Indonesia
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collection Repository Disertasi (Membership) Universitas Indonesia
repository_id 18068
city KOTA DEPOK
province JAWA BARAT
repoId IOS18068
first_indexed 2022-12-14T04:10:19Z
last_indexed 2022-12-14T04:10:19Z
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