Pengaruh kualitas layanan, kebutuhan mencari variasi, harga, karakteristik kategori produk, promosi iklan dan kualitas produk terhadap keputusan perpindahan merek studi kasus pelanggan SPBU Pertamina = Effect of service quality ,variety seeking price, characteristic category product, advertising campaign, and product quality on decisions of brand switching / Farizka Ariesta
| Main Author: | Farizka Ariesta, author |
|---|---|
| Format: | Masters Doctoral |
| Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2012
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| Subjects: | |
| Online Access: |
http://lib.ui.ac.id/file?file=digital/20329899-T34785-Farizka Ariesta.pdf |