Analisis pengaruh citra perusahaan, pemasaran relasional, dan kepercayaan terhadap intensi pembelian asuransi tambahan (rider) dan word-of-mouth positif (studi kasus pada prulink assurance account) = the influence of corporate image, relationship marketing, and trust on purchase intention of (rider) and positive word-of-mouth (a case study of prulink assurance account) / Jeane Carolina
| Main Author: | Jeane Carolina, author |
|---|---|
| Format: | Bachelors Doctoral |
| Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2014
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| Subjects: | |
| Online Access: |
http://lib.ui.ac.id/file?file=digital/20367999-S53457-Jeane Carolina.pdf |