Analisis hubungan coolness dan citra merek terhadap preferensi merek (studi pada ponsel pintar iphone) = Analysis of relationship between coolness and brand image toward brand preference study iphone smartphone / Ester Lydya Natalina Sihite
| Main Author: | Sihite, Ester Lydya Natalina, author |
|---|---|
| Format: | Masters Doctoral |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
http://lib.ui.ac.id/file?file=digital/2016-1/20414439-T43766-Ester Sihite.pdf |
| Description not available. |