Moderator ambivalence dan involvement dalam loyalitas pembelian berulang mobil penumpang Toyota = Ambivalence and involvement moderator in repurchase loyalty of Toyota passenger car / Betty Maria Christina
| Main Author: | Betty Maria Christina, author |
|---|---|
| Format: | Masters Doctoral |
| Terbitan: |
, 2015
|
| Subjects: | |
| Online Access: |
http://lib.ui.ac.id/file?file=digital/2016-6/20423533-T-Betty Maria Christina.pdf |
| ctrlnum |
20423533 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title>Moderator ambivalence dan involvement dalam loyalitas pembelian berulang mobil penumpang Toyota = Ambivalence and involvement moderator in repurchase loyalty of Toyota passenger car / Betty Maria Christina</title><creator>Betty Maria Christina, author</creator><type>Thesis:Masters</type><place/><publisher/><date>2015</date><description>[<b>ABSTRAK</b><br>
Studi ini merupakan studi pemasaran yang melibatkan sisi psikologi konsumen
dalam mengetahui loyalitasnya terhadap suatu produk dimana menguji peran
perbedaan dan kombinasi dari involvement dan ambivalence dalam hubungan
kepuasan-loyalitas pembelian berulang. Studi ini menganalisa data survei dari 177
pemilik mobil penumpang Toyota di Indonesia. Studi menggunakan structural
equation modeling untuk menguji efek moderasi dan mediasi. Hasil
mengindikasikan bahwa kepuasan mempunyai efek positif pada loyalitas
pembelian berulang melalui involvement. Ambivalence mempunyai efek negatif
pada kepuasan dan involvement namun tidak mempengaruhi secara langsung
loyalitas pembelian berulang. Bukti empiris juga memperlihatkan bahwa
involvement memoderasi hubungan kepuasan-loyalitas pembelian berulang namun
tidak pada ambivalence. Hasil studi ini mengindikasikan bahwa ambivalence dan
involvement adalah penting untuk mengerti dan menjelaskan hubungan antara
kepuasan dan loyalitas pembelian berulang.
<hr>
<b>ABSTRACT</b><br>
This study is a marketing study which involves consumer psychological side for
knowing their loyalty in a product that tests the different and combined roles of
involvement and ambivalence in the satisfaction-repurchase loyalty relationship.
The study analyses survey data from 177 Toyota passenger car owners in
Indonesia. The study uses structural equation modeling for testing moderator and
mediator effects. The results indicate that satisfaction has positive effects on
repurchase loyalty through involvement. Ambivalence has negative effects on
both satisfaction and involvement but does not directly influence repurchase
loyalty. Empirical evidence also reveals that involvement is a moderator in the
satisfaction-repurchase loyalty relationship but not for ambivalence. The results of
this study indicate that ambivalence and involvement are important to
understanding and explaining the relationship between satisfaction and repurchase
loyalty, This study is a marketing study which involves consumer psychological side for
knowing their loyalty in a product that tests the different and combined roles of
involvement and ambivalence in the satisfaction-repurchase loyalty relationship.
The study analyses survey data from 177 Toyota passenger car owners in
Indonesia. The study uses structural equation modeling for testing moderator and
mediator effects. The results indicate that satisfaction has positive effects on
repurchase loyalty through involvement. Ambivalence has negative effects on
both satisfaction and involvement but does not directly influence repurchase
loyalty. Empirical evidence also reveals that involvement is a moderator in the
satisfaction-repurchase loyalty relationship but not for ambivalence. The results of
this study indicate that ambivalence and involvement are important to
understanding and explaining the relationship between satisfaction and repurchase
loyalty]</description><subject>Moderator Ambivalence</subject><subject>Involvement</subject><identifier>20423533</identifier><source>http://lib.ui.ac.id/file?file=digital/2016-6/20423533-T-Betty Maria Christina.pdf</source><recordID>20423533</recordID></dc>
|
| format |
Thesis:Masters Thesis Thesis:Doctoral |
| author |
Betty Maria Christina, author |
| title |
Moderator ambivalence dan involvement dalam loyalitas pembelian berulang mobil penumpang Toyota = Ambivalence and involvement moderator in repurchase loyalty of Toyota passenger car / Betty Maria Christina |
| publishDate |
2015 |
| topic |
Moderator Ambivalence Involvement |
| url |
http://lib.ui.ac.id/file?file=digital/2016-6/20423533-T-Betty Maria Christina.pdf |
| contents |
[<b>ABSTRAK</b><br>
Studi ini merupakan studi pemasaran yang melibatkan sisi psikologi konsumen
dalam mengetahui loyalitasnya terhadap suatu produk dimana menguji peran
perbedaan dan kombinasi dari involvement dan ambivalence dalam hubungan
kepuasan-loyalitas pembelian berulang. Studi ini menganalisa data survei dari 177
pemilik mobil penumpang Toyota di Indonesia. Studi menggunakan structural
equation modeling untuk menguji efek moderasi dan mediasi. Hasil
mengindikasikan bahwa kepuasan mempunyai efek positif pada loyalitas
pembelian berulang melalui involvement. Ambivalence mempunyai efek negatif
pada kepuasan dan involvement namun tidak mempengaruhi secara langsung
loyalitas pembelian berulang. Bukti empiris juga memperlihatkan bahwa
involvement memoderasi hubungan kepuasan-loyalitas pembelian berulang namun
tidak pada ambivalence. Hasil studi ini mengindikasikan bahwa ambivalence dan
involvement adalah penting untuk mengerti dan menjelaskan hubungan antara
kepuasan dan loyalitas pembelian berulang.
<hr>
<b>ABSTRACT</b><br>
This study is a marketing study which involves consumer psychological side for
knowing their loyalty in a product that tests the different and combined roles of
involvement and ambivalence in the satisfaction-repurchase loyalty relationship.
The study analyses survey data from 177 Toyota passenger car owners in
Indonesia. The study uses structural equation modeling for testing moderator and
mediator effects. The results indicate that satisfaction has positive effects on
repurchase loyalty through involvement. Ambivalence has negative effects on
both satisfaction and involvement but does not directly influence repurchase
loyalty. Empirical evidence also reveals that involvement is a moderator in the
satisfaction-repurchase loyalty relationship but not for ambivalence. The results of
this study indicate that ambivalence and involvement are important to
understanding and explaining the relationship between satisfaction and repurchase
loyalty, This study is a marketing study which involves consumer psychological side for
knowing their loyalty in a product that tests the different and combined roles of
involvement and ambivalence in the satisfaction-repurchase loyalty relationship.
The study analyses survey data from 177 Toyota passenger car owners in
Indonesia. The study uses structural equation modeling for testing moderator and
mediator effects. The results indicate that satisfaction has positive effects on
repurchase loyalty through involvement. Ambivalence has negative effects on
both satisfaction and involvement but does not directly influence repurchase
loyalty. Empirical evidence also reveals that involvement is a moderator in the
satisfaction-repurchase loyalty relationship but not for ambivalence. The results of
this study indicate that ambivalence and involvement are important to
understanding and explaining the relationship between satisfaction and repurchase
loyalty] |
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