Pengaruh brand credibility terhadap perceived quality, perceived risk, information cost saved serta brand choice (suatu studi empiris pada kategori produk ponsel dan minuman energi Jakarta)
Main Authors: | Robert AB, author, Add author: Rachmadi Agus Triono, supervisor |
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Format: | Masters Doctoral |
Terbitan: |
Program Pascasarjana Universitas Indonesia
, 2006
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Subjects: | |
Online Access: |
http://lontar.ui.ac.id/detail?id=95830 |
Description not available. |