Pengaruh brand extension terhadap purchase intention: studi pada Zara home = Brand extension s influence on the purcahse intention: a Zara home study
| Main Authors: | Amirah Afifah Sahaz, author, Add author: Effy Zalfiana Rusfian, supervisor, Add author: Fatimah Muchtar, examiner |
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| Format: | Bachelors Thesis |
| Terbitan: |
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia
, 2018
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| Subjects: | |
| Online Access: |
http://lontar.ui.ac.id/detail?id=20472684 |