The Effect of Customer Perceived Ethicality on Brand Equity: A Study on Millennial and Gen Z Starbucks Cafe Goers in Jabodetabek, Indonesia
| Main Authors: | Karto Adiwijaya (Penguji), Triza Mudita (Pembimbing/Promotor), Sisdjiatmo Kusumosuwidho (Penguji), Emirega Asanda |
|---|---|
| Format: | Bachelors xiii, 76 p. ; diagr. ; 30 cm |
| Bahasa: | eng |
| Terbitan: |
Program Studi Kelas Khusus Internasional Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2023
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| Subjects: | |
| Online Access: |
http://psb.feb.ui.ac.id//index.php?p=show_detail&id=96021 |
Internet
http://psb.feb.ui.ac.id//index.php?p=show_detail&id=96021Lokasi
| Koleksi | Katalog Pusat Sumber Belajar FEB UI |
|---|---|
| Gedung | Pusat Sumber Belajar FEB UI |
| Institusi | Universitas Indonesia |
| Kota | KOTA DEPOK |
| Provinsi | JAWA BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |