Pemasaran Strategik
| Main Authors: | Fandy Tjiptono, Gregorius Chandra |
|---|---|
| Format: | Book |
| Bahasa: | ind |
| Terbitan: |
ANDI
, 2012
|
| Subjects: | |
| Online Access: |
http://digilib.polteksahid.ac.id/pustaka/index.php?p=show_detail&id=3814 http://digilib.polteksahid.ac.id/pustaka/lib/phpthumb/phpThumb.php?src=../../images/docs/125bc12015.jpeg.jpeg |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title>Pemasaran Strategik</title><creator>Fandy Tjiptono</creator><creator>Gregorius Chandra</creator><subject>Pemasaran Strategik</subject><publisher>ANDI</publisher><date>2012</date><language>ind</language><type>Book:Book</type><identifier>http://digilib.polteksahid.ac.id/pustaka/index.php?p=show_detail&id=3814</identifier><identifier>978-979-29-3437-3</identifier><description>Buku ini akan mengulas pergeseran paradigma dari Goods-Dominant Logic ke arah Service-Dominant Logic, marketing metrics sebagai basis pengukuran kinerja pemasaran, sampai dengan point-of-purchase (POP) communications.</description><geographic>Yogyakarta</geographic><identifier>http://digilib.polteksahid.ac.id/pustaka/lib/phpthumb/phpThumb.php?src=../../images/docs/125bc12015.jpeg.jpeg</identifier><description>xxii + 487 hlm.; 19 cm 23 cm</description><recordID>slims-3814</recordID></dc>
|
| language |
ind |
| format |
Book:Book Book |
| author |
Fandy Tjiptono Gregorius Chandra |
| title |
Pemasaran Strategik |
| publisher |
ANDI |
| publishDate |
2012 |
| isbn |
9789792934373 |
| topic |
Pemasaran Strategik |
| url |
http://digilib.polteksahid.ac.id/pustaka/index.php?p=show_detail&id=3814 http://digilib.polteksahid.ac.id/pustaka/lib/phpthumb/phpThumb.php?src=../../images/docs/125bc12015.jpeg.jpeg |
| contents |
Buku ini akan mengulas pergeseran paradigma dari Goods-Dominant Logic ke arah Service-Dominant Logic, marketing metrics sebagai basis pengukuran kinerja pemasaran, sampai dengan point-of-purchase (POP) communications. xxii + 487 hlm.; 19 cm 23 cm |
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Perhotelan Pariwisata Seni Kuliner |
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KOTA TANGERANG SELATAN |
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BANTEN |
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